As the world’s cultures continue to migrate and mingle, the need for language and cultural services grows. Communication is a highly complex process and perception is extremely personal. The differences in language and culture vary greatly not only across the globe but even between villages. Agency missions must adapt to the environment, not the other way around. AELytics has the staff and experience to assist in negotiating the complexities involved. The mission is too important to let the message be lost in translation.